Know your audience and gain friends

THURSDAY Public Speaking Tip by Ter Scott!

Speak to Friends; not to Strangers. Several weeks before I speak to a group I find out who the “key people” are and call them. I ask them if they don’t mind me using their name in my presentation, and if they don’t mind if I “joke” about them just a bit. I also find out a few things about them that their associates know about them and what I can reveal that they don’t know about them. Later when I’m presenting and these key people laugh and feel good in the audience, this gives the others “permission” to feel at ease, laugh and have a good time. I also arrive early and greet some of the audience members as they arrive, learn something about them and impress things about them in my mind so I remember. It’s easier to speak to a group of friends than to strangers.

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